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Uniqlo Target Market

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S.K. Gupta

Guest
Uniqlo’s target market is broad, but its customer mindset is very specific. The brand appeals to practical, value-conscious consumers who want simple, comfortable, durable, and functional clothing that fits everyday life. Unlike trend-heavy fast fashion brands that push constant novelty, Uniqlo focuses on timeless basics, fabric innovation, and wardrobe essentials that customers can wear repeatedly […]

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